In Japan, Ltd. has introduced MOROZOFF leave for the first time in 1936 when it launched an advertising directed at foreigners. Later in 1953 he began promoting the gift of heart shaped chocolates, Japanese sweets other companies did the same after that. In 1958, the department store Isetan has carried out a Valentine's sale. "Other campaigns in the 1960 popular custom.
The customary for women to give chocolates to men appears to have originated in a chocolate company executive typo in the first campaigns. In particular, chocolate ladies give away office colleagues. Unlike Western countries, gifts such as greeting cards, candy, flowers, dinner dates or are rare, and most of the activity on gifts is to give the right amount of chocolate each person . Japanese chocolate companies that half of their annual sales during this time of year .
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Many women feel compelled to give chocolates to all their male counterparts, except that 14 falls on a Sunday, a holiday. This is known as giri-choko (義理 チョコ), giri (obligation) and choko, ("chocolate"), unpopular among his fellow workers only receive "super-binding" cho-giri choko cheap chocolate. This contrasts with honmei-choko (本命 チョコ, favorite chocolate), chocolate gives a loved one. Friends, especially girls, exchange chocolate called tomo-choko (友 チョコ) of Volume means "friend" .
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In the 1980 National Japanese Confectionery Industry Association has launched a successful campaign to make March 14 a "response day", where men are supposed to correspond to those that gave them chocolates on Valentine's Day The White Day asking the color of chocolate available. A previous attempt not to disclose the conclusion had been made by a manufacturer of men who wanted to return women marshmallow marshmallows.
Men are supposed to return gifts that are at least two or three times more valuable than the gifts from the Valentine's Day. Failure to return the gift is perceived as men get into a position of superiority, even if there are excuses. Return a gift of equal value is regarded as a way of saying you are cutting the relationship. Originally, chocolate was given alone, but now the gifts of jewelry, accessories, clothing and underwear are common. According to the official website of the White Day, the white color was chosen because it is the color of purity, referring to the "pure love, sweet girl," and it is also the color of sugar. The original name was "Ai ni Kotaeru White Day" (response to love on White Day.)
In Japan, the "date night" romance associated with Valentine's Day is celebrated on Christmas Eve .
In a 2006 survey of people between 10 and 49 in Japan, Oricon Style, 1986 Kokusho Sayuri find unique Valentine Kiss, the most popular song Valentine's Day, even though it sold only 317,000 copies. The single was beaten in qualifying have been number one selling Love Love Love by Dreams Come True (2,488,630 copies), Radio Matsutoya Valentine Yumi (1,606,780 copies), greeting the Kinki Kids Happy (608.790 copies). The last song in the top five was "My Funny Valentine by Miles Davis .