In India, in ancient times, there was a tradition of worship Kamadeva, the lord of love; exemplificated by erotic sculptures in Khajuraho Group of Monuments and the drafting of the Treaty of Love Kamasutra This tradition has been lost nearby. the Middle Ages, when the screen was the most famous Kamadeva, and the public from sexually transmitted diseases is frowned upon . C. Valentine's Day 1992 began capturing India, with television and radio programs special contests and even love letters. The economic liberalization has also helped the industry valentines.
In modern times, Hindus and Muslims Traditionalists consider holidays to the Western cultural pollution as a result of globalization in India. Shiv Sena and the Sangh Parivar have called on their supporters to avoid the party and "public admission of love", for theirs is "alien to Indian culture." These events are organized by political elites, but the protesters themselves are middle-class Hindu men who fear that globalization will destroy the traditions of their society, arranged marriages, joint Hindu families full-time mother (see the housewife India), etc.
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Despite these obstacles, the Valentine's Day is increasingly popular in India .
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However, the left and liberal critics Valentine remain strong in India. Valentine has been heavily criticized from a postcolonial perspective by intellectuals on the left india. The festival is considered a front for Western imperialism, colonialism and exploitation of the working class by speculation of multinational corporations. Studies have shown that Valentine's Day promotes and exacerbates income inequality in India, and aid in the creation of a pseudo-Westernized middle class. Consequently, the rural poor and working classes are more disconnected socially, politically and geographically the hegemonic capitalist power structure. They also criticize the mainstream media attacks on indigenous people compared with Valentine's Day as a way of demonizing and derivatives that is designed to continue the program of Valentine's Day.